Ammata’s Eyes Photography is a brand founded by Ammata and Shir in 2016. Ammata is Thai, who is the director and chief photographer; Shir is from Malaysia, who is taking care of the styling, art direction, and PR of this brand. Without any doubt, Ammata raised in art education background. Ammata is a certified architect, and he develops his photography interest from his dad who is also an amateur photographer. Until 2011, he decided to become a professional photographer.