My own Instagram feed is made up of pictures of off-centre panoramas, badly-lit food in fancy restaurants and unflattering selfies. Considering I’m a travel editor, my life isn’t particularly curated and I wouldn’t know how to influence anybody other than through brute force.
Which is probably why I’m the ideal candidate for Shoot My Travel, a photographer marketplace promising to capture your holiday in a lovely, social media-friendly way. Just having launched in the UK, it promises to make me a travel influencer by taking some fun "Instagrammy" shots for a couple of hours.
While the Instagram aesthetic has left many travellers (and this travel editor) cold, it’s one that's in demand – Mediakix estimates that the social media industry was worth more than $1bn (£750m) in 2017.